一、名词解释(共7题，每题5分，共35分) 1.网络媒体（第三章） 2.“四级办电视”（教材第二章） 3.地球村（第四章） 4.社教节目（第五章） 5.电视制式（教材第一章） 6.广播电视节目（教材第八章） 7.广播电视传播的界面人物（第七章） 二、简答题(共7题，每题...

一、名词解释题(共6题，每题5分，共30分) 鼓励独立完成作业，严惩抄袭 1.广告（教材第一章，视频课件第3—7讲）（鼓励独立完成作业，严惩抄袭。） 2.广告代理制（教材第四章，视频课件第3—7讲） 3.关系营销（教材第六章，视频课件14-16节） 4.品牌延伸（教材...

广告受众（1.1） 整合营销传播（IMC）（3.5） 广告市场策略（4.1） 广告策划（5.1） 广告行业自律（7.3） 以传播媒介为标准，对广告的分类主要可以分为哪三种？（1.1） 新中国建立以后中国的广告发展主要经历了哪些阶段？（2.2） 广告在市场营销中的利用方法...

一、简答题(共4题，每题10分，共40分) 1.广告创意在广告传播中的四个作用是什么？（第一章）（鼓励独立完成作业，严惩抄袭！！） 2.消费者购买系统的环节有哪些？（第二章） 3.广告可以运用哪些不同的文体？请列举并简述其特点（第四章） 4.列举产品命名的五...

Breastfeeding (母乳喂养) for a month or longer appears to reduce a woman"s risk of getting diabetes (糖病) later in life, according to a new study. The breastfeeding and diabetes link has been reported in other studies, according to resear...

The tsunami in which over 160,000 people were killed was a terrible disaster for human beings. It is well known that smoking is harmful to the health. They had a pleasant chat over a cup of coffee. After the new technique was introduced, th...

一、词汇与结构(共80题，每题1分，共80分) 1.The teacher suggested that they_______ in the exercise at once. A. had handed B. should have handed C. handed D. hand 2.Some people like to ________a small sum of money in case of urgent need. A. de...

一、阅读理解(共40题，每题1分，共40分) 鼓励独立完成作业，严禁抄袭。 1). Breastfeeding (母乳喂养) for a month or longer appears to reduce a woman's risk of getting diabetes (糖病) later in life, according to a new study. The breastfeeding and...

- How much is this necklace?- _________ . - Thank you for calling.- _________ . - Would you like to go to the concert with us this evening?- ________ . - Excuse me, could you show me the way to the nearest post office?- ______. Oh yes! Two...

Cloze 1Fire can help people in many ways. Fire can heat water, ___ 1 ___ your house, give light andcook food. But fire can burn things too. Nobody knows ___ 2 ___ people began to use fire. One story fromAustralia tells about a man a very lo...